Sunlit living room with a large handmade rug and warm timber furnishings

Handmade rugs, knotted slowly in India

Hand-knotted, hand-tufted and flatwoven rugs, made to order for homes, designers and retailers worldwide.

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Made to your brief
Approve a sample first
Private label ready
Delivered worldwide

Collections

Six ways a rug is made

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The Craft

From Fiber to Finished Rug

Six stages, each done by hand, before a rug ever leaves Bhadohi — the same yarn and dye vats shown here.

Hanks of dyed wool yarn lifted on wheels over a dye vat in our workshop

Spin

Raw wool fiber is spun into yarn by hand.

Dye

Yarn is dyed in small batches to match your reference.

Knot or Tuft

Woven knot by knot on a loom, or tufted with a gun.

Wash

Washed to open the pile and set the colour.

Carve & Trim

Pile is carved and trimmed for texture and a clean edge.

Inspect & Roll

Checked against your sample, then rolled by hand.

See all eight stages in detail →

The craft

Filmed in our workshop

No staging. This is how your rug is made, from the dye vat to the final stitch.

See all eight stages

Dyeing Yarn is dyed in steaming vats.

Tufting Yarn is punched in, one colour at a time.

Carving The pile is carved by hand into relief.

Finishing Edges are stitched and bound by hand.

See all eight stages

Up close

Pile, carving and colour

Carved spiral pattern in a rose-bronze rug — Carved spiral, rose bronze

Carved spiral pattern in a taupe colourway — The same design in taupe

Close-up of an abstract tufted pattern in sand and brown — Abstract tufted pattern

Close-up of a leaf-like abstract pattern in cream and brown — Tonal pile, close up

Artisan hand-knotting a rug on a traditional loom

For the trade

We make it. You build the brand.

Retailers and designers work with us directly: the person who approves your sample runs your production, and labels and packaging carry your name.

Trade & private label

How it works

From first brief to your door

Send your brief

Construction, size, quantity and a reference image or pattern.
Approve a sample

We quote and make a sample for your sign-off.
Production

Woven on looms and tufting frames, inspected at each stage.
Packed and delivered

Packing, labelling and export documents handled for you.

Workshop staff hand-wrapping rolled rugs in protective cloth before export — Rolled and wrapped by hand, never folded.

Rolled rugs wrapped and stacked alongside export cartons, ready to ship — Ready for export, ready for your store.

FAQ

Questions we are often asked

What's your minimum order quantity?

It depends on the construction method — a hand-knotted run takes more to justify than a hand-tufted one. Tell us the quantity you have in mind and we'll confirm whether it works, or what the realistic minimum is.

Can you match a size, color, or pattern we already sell?

Yes — send us the spec or a reference image. Sizing, colorway, and pattern are adjusted per order, not picked from a fixed catalog.

Do you ship directly to our warehouse, or do we need a freight forwarder?

We handle direct export, including commercial invoices, packing lists, and customs documentation, to destinations across the US and Europe.

What do you need from us to quote a sample?

Construction type, approximate size, and a reference image or pattern if you have one. We'll come back with sample pricing and a production timeline.