Berber refers to the weaving traditions of indigenous North African tribal groups, particularly from the Atlas Mountains region of Morocco. The style is characterised by thick, high pile, undyed or simply dyed natural wool, and bold but minimal geometric line-work — diamonds, lattices, and abstract symbols rather than dense floral patterns.
Why it matters to a buyer
"Moroccan style" as a commercial rug category is built directly on Berber design language. It remains one of the most consistently searched rug styles among consumers in the US and Europe, and is produced today in both hand-knotted and hand-tufted construction to suit different price points.