Jute is a plant fiber, grown mainly in South Asia, spun into yarn and woven or braided into rugs. It has a warm, slightly coarse natural texture and a light golden-tan colour range before any dyeing.
Why it matters to a buyer
Jute's biggest draw for wholesale buyers is its sustainability story — it is a fast-growing, biodegradable, low-input crop — combined with strong demand growth in the US and European markets for natural-fiber decor. Jute is typically used in handloom flatweave or braided constructions rather than knotted or tufted pile.